OUR STORY
I'm Fama Diagne, an expert in branding, communication, and marketing, known as @famadiagne on social media. I'm now fulfilling my childhood dream as CEO of Fama Hair Couture, launched on December 18, 2022. Fama Hair Couture embodies my passion for perfecting hair. My greatest joy is enhancing people's beauty, seeing them glow with happiness, and boosting their confidence.
Driven by this passion, I've dedicated myself to designing a line of luxury products that cater to our clients' needs. Our mission is clear: to offer innovative and inspiring hair solutions that empower clients to feel confident and authentic.
My journey started in 2014 when I began searching for high-quality hair extensions that seamlessly blended with my natural hair. My initial attempts were unsuccessful, and finding reliable guidance was a challenge. Despite setbacks and disappointments from various extensions, I persevered. I delved into a thorough study of extensions: their origins, application techniques, unique features, and more. This dedication led to the creation of Fama Hair Couture.
In this journey, my younger sister Oumy joined me. She currently holds a Senior position in auditing at one of the Big Four firms in New York City. Together, we embarked on this journey to realize our dreams.
Over the years, we meticulously studied the market, listened closely to consumer needs, followed trends set by celebrity hairstylists, and aimed to provide a glamorous, undetectable, and practical solution: celebrity-worthy hairstyles at home. Fama Hair Couture was established over eight years ago, long before December 2022.
I began using my products years before their official launch to ensure their quality and uniqueness. The enthusiasm from my loved ones, followers, and those I encountered along the way was overwhelming; they dubbed me the "Queen of undetectable hair extensions." I received numerous inquiries about my hairstyles and the quality of my hair extensions.
One year and five months after our launch, I am proud to say that all our clients are absolutely thrilled as soon as they experience our products. These offerings enable everyone to fully express themselves and achieve their desired hairstyles. Our commitment is to excellence and top-tier standards in every aspect.
From selecting materials to customer service, we uphold uncompromising quality. For us, luxury is defined by meticulous attention to detail, durability, and delivering an exceptional overall experience. Our mission is to create products and a customer journey that make each individual feel special and valued. As two passionate and driven Senegalese sisters, we are leading a future in the hair industry.
The Visual Identity of Fama Hair Couture
Our entrepreneurial journey is defined by unwavering determination and a steadfast commitment to excellence.
Oumy and I, self-taught, have entirely crafted our brand identity: from graphic design, logos, and colors to website development, packaging design, and product manufacturing, all without external assistance.
As a branding specialist, I aimed to create a brand that embodies the elegance, refinement, and finesse of a luxury product. We engage all senses: from the tactile quality of our extensions to the subtle sounds of hair and packaging, meticulous visual aesthetics, and the captivating fragrance upon unboxing.
At Fama Hair Couture, our visual identity transcends mere aesthetics—it represents our dedication to excellence and authenticity.
WHAT MAKES US UNIQUE
If you are tired of investing your time and money into poor quality extensions that do not suit you, then you are in the right place. Fama Hair Couture is entirely committed to you and promises you impeccable hair quality. Our hair is unique, and we design hairpieces that blend seamlessly with your natural hair.
Our CEO and founder, Fama Diagne, is the queen of undetectable hair extensions. She has worked tirelessly for years to bring a new concept to the market, developing and perfecting a unique craft that sets us apart. With her research and expertise, we can provide hairpieces that are completely seamless, creating the illusion of your natural hair.
We care about your hair and aim to create the most comfortable protective styles. Our products not only contribute to hair growth but also provide stunning hairstyles.
PROMISE, ETHICS, AND VALUE
Fama Hair Couture is dedicated to providing hair extensions of impeccable quality, crafted from 100% natural hair without any chemicals.
We maintain strict quality control measures to ensure we use only the finest raw hair sourced from healthy donors, collected with voluntary consent. With years of experience in the industry, our experts handcraft each extension, preserving the cuticles for a natural finish.
Every hair strand is meticulously selected by our artisans to guarantee exceptional quality. Our advanced manufacturing process, refined and innovative, ensures the longevity of our products. We assure you that all hair strands are obtained with fully voluntary consent and undergo a safe and supervised collection process.
Our core values—inclusion, authenticity, and transparency—guide us in serving a diverse clientele and celebrating beauty in all its diversity. At Fama Hair Couture, everyone is welcomed, regardless of their background or personal style.
OUR HAIR QUALITY
Fama Hair Couture's extensions are crafted from 100% human hair, free from chemical, heat, or dye treatments.
Known as "Raw" hair, these extensions preserve their natural state and are sourced directly from individual donors to maintain uniform cuticle alignment and prevent tangling. Renowned for their exceptional quality and authentic appearance, Raw Hair extensions are highly coveted in the hair extension market.
Our focus on this niche reflects our commitment to offering the best options available, providing both flexibility and durability in our products. We collaborate with specialists who adhere to stringent hygiene and training standards, ensuring a level of quality that is rare and distinctive.
Personally overseeing each stage of production, our CEO, Fama, inspects every batch before it reaches our facilities in Paris. With proper care, our extensions can last from two to five years or longer.
We responsibly source our hair from top industry factories, believing that true luxury lies in meticulous attention to detail.
ENVIRONMENT
At Fama Hair Couture, we are deeply committed to our planet's well-being. Guided by our values of inclusion, authenticity, and transparency, we actively work to reduce our environmental impact.
Our packaging is meticulously crafted with sustainability in mind, using recycled and responsibly sourced materials.
Certified by esteemed organizations like the Forest Stewardship Council (FSC) and the Global Recycle Standard (GRS), our efforts extend to promoting recycling by encouraging the reuse of our packaging.
We believe our environmentally conscious practices not only enhance our products but also contribute positively to a better world.